Sensodyne overview
The world’s leading sensitivity toothpaste₹
Sensodyne toothpaste is clinically proven to provide relief from dentine hypersensitivity.*1–4
*With twice-daily brushing
Sensodyne can help your patients enjoy life again
Dentine hypersensitivity relief with long-term efficacy
Sensodyne toothpastes are clinically proven to relieve dentine hypersensitivity and maintain long-term protection with twice-daily use.1–4
Scientific expertise
50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals in the last 10 years.
Over 50 years’ experience
The world’s number one sensitivity toothpaste, ₹providing relief for millions of patients with a range of clinically proven products and technologies.
Sensodyne – in-depth patient understanding
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The cycle of dentine hypersensitivity
Break the cycle of dentine hypersensitivity and provide long-term protection
Goals for effective management of dentine hypersensitivity:5,6
- Provide relief from dentine hypersensitivity
- Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste
- Improve quality of life for patients with dentine hypersensitivity
Help your patients break the cycle of dentine hypersensitivity with our downloadable patient care resources.
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Prevalence of the condition
Are your patients experiencing dentine hypersensitivity?
Prevalence of the condition
As many as 1 in 3 may suffer from dentine hypersensitivity7,8
And, in a multicentre study, 2 in 5 young people* experienced dentine hypersensitivity9
*18–35 years old
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Measuring the impact on patients' quality of life
Measuring the impact on patients' quality of life
To understand the impact of dentine hypersensitivity on quality of life, a team at the School of Clinical Dentistry, University of Sheffield, UK, in collaboration with GSK, developed the Dentine Hypersensitivity Experience Questionnaire (DHEQ).10
Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.10
The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on patients’ daily activities or emotional wellbeing.10
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How patients adapt to dentine hypersensitivity
Research utilising the DHEQ has revealed how patients with dentine hypersensitivity have changed their lifestyle to manage the condition.11-13
47% of dentine hypersensitivity sufferers feel going to the dentist is difficult because of the painful sensations.
89% of dentine hypersensitivity sufferers feel the sensations have been annoying.
85% of dentine hypersensitivity sufferers feel the sensations have been irritating.
90% of dentine hypersensitivity sufferers have problems eating ice cream.
Sensodyne toothpastes are specially formulated to relieve dentine hypersensitivity15-21
Stannous fluoride formulationOur Sensitivity & Gum stannous fluoride formulations are clinically proven to relieve dentine hypersensitivity and offer effective plaque control to help improve gum health16,22(and offer effective plaque control to help improve gum health not for EU devices).
Engineered for speed, the Rapid Relief stannous fluoride formulation with bio-adhesive polymer gives fast relief from dentine hypersensitivity.17,18
NovaMin formulationsFormulations with NovaMin form a protective layer over exposed dentine for lasting protection from dentine hypersensitivity.18,19
Potassium nitrate formulationsFormulations with potassium nitrate build soothing protection by desensitising the nerve inside the tooth.21,23
The Sensodyne range of toothpastes offers clinically proven solutions for tooth sensitivity, to help your patients enjoy everyday pleasures
Sensodyne Rapid Action
For patients who are looking for fast relief of dentine hypersensitivity.1
Key ingredients: 0.454% stannous fluoride and sodium fluoride (1450 ppm fluoride) with bio-adhesive polymer to support accelerated dentine tubule occlusion.
Sensodyne Advanced Repair & Protect
For patients who would benefit from long lasting protection against dentine hypersensitivity.*24-26
Key ingredients: 5% NovaMin and sodium fluoride (1450 ppm fluoride).
*With twice daily brushing
Sensodyne Complete Protection+
For patients with dentine hypersensitivity who need sensitivity relief in a toothpaste with multiple oral care benefits.27-33
Key ingredients: 5% potassium nitrate and sodium fluoride (1450 ppm fluoride).
Sensodyne Deep Clean Gel
A daily toothpaste for patients with dentine hypersensitivity.4,34-36
Key ingredient is: 5% Potassium Nitrate and Sodium Fluoride 0.315% w/w(1450ppm fluoride)
Sensodyne True White
Sensodyne True White provides specialist care for sensitive teeth. With an ultra-low abrasion formula, it gently lifts and helps prevent tooth stains.*4,23–29
Key ingredients: Sodium fluoride 0.3152% (1426ppm), potassium Nitrate 5% w/w
*With twice-daily brushing
Sensodyne Sensitivity & GUM
Sensodyne Sensitivity & Gum is the specialist dual relief toothpaste that helps your patients prioritise both conditions at once.
Key ingredients: Contains Stannous Fluoride 0.454% w/w, Sodium Fluoride 0.0721% w/w (1450ppm Fluoride)
Sensodyne Nourish
A daily toothpaste for patients who are looking to nourish & strengthen their teeth whilst also protecting from sensitivity.
Key Ingredients: Sodium fluoride 0.3152%w/w (1450ppm Fluoride)
Sensodyne Clinical White
Our sensitivity protection has never looked whiter*. Designed to protect teeth from future stains and sensitivity.
*With 2 shades whiter teeth after 8 weeks of twice daily use
Sensodyne – the world’s leading sensitivity toothpaste₹
